Bart van der Elsken “master florist”. Owner of a flower shop for 21 years in The Netherlands. Since 1998 he has been working as a freelancer, promoting flowers and plants through workshops, demonstrations, make-overs and advising flower-shops, garden centers, wholesalers and hotels. Project based decorating and tradefair stand building are also one of the many possibilities...

The last couple of years several make-overs have been realised for companies as well as individual clients. The title practical marketeer he now carries encompasses everything he does. Using his years of experience to translate and turn ideas into practical advice for florists, gardencenters, whole-salers and hotels.